About Us

Atlantic Spirits and Wines is truly the first independently owned full service alcohol beverage sales agency in Atlantic Canada.

It is the result of the merger of two companies with over 50 years experience in the beverage alcohol industry; Atlantic Spirits and Wines 2003 and Charles R. Bell Ltd.’s beverage alcohol division.

A company which is committed to mutually beneficial partnerships with key strategic suppliers, allowing for focus and a dedicated effort towards the tasks at hand.

What We Do;

  • Strategic brand planning
  • Effective and concise reporting
  • Brand management – sales and promotion
  • Trade marketing – retail and licensee
  • Inventory management
  • Product training
  • Retail merchandising
  • Product sampling
  • Special order opportunities

The Principals;

Andrew Bell has over 25 years in the beverage alcohol industry.

  • Has been directly responsible for managing agency relationships for approximately
    20 years.
  • Has worked with suppliers of spirits, wines, beers, RTD, etc. providing experience
    across all categories.
  • Track record of delivering consistent sales growth year in and year out for suppliers
    proven through long tenure of current supplier base – relationships in excess of 40
    years in some cases.
  • Has resided in and worked for businesses in all four Atlantic Canada provinces
    providing seasoned experience of the marketplace.

Andy Armstrong has over 25 years in the beverage alcohol industry.

  • Has worked in the beverage alcohol industry, in a management capacity, in Ontario,
    the Prairie Provinces and Atlantic Canada.
  • Has consistently and without exception grown share of volume in each jurisdiction,
    represented and category competed in.
  • Has worked with suppliers of spirits, wines, beers, RTD, etc. providing experience
    across all categories.
  • Has successfully introduced countless brands, providing for a structured and well
    learned brand launch approach.
  • Resides in Dartmouth, Nova Scotia, allowing for considerable focus and a deep
    understanding of the Atlantic Canada marketplace and the four jurisdictions
    involved.