We use an Industry Leading Sales Information System

A system that tells our management and representatives exactly where to focus efforts, identify opportunities and thwart off risks.

Our Sales Force Role:

  • Build effective promotional programs
  • Maximize distribution in all channels
  • Execution of merchandising and promotional activity with stores, licensees and consumers
  • Facilitate effective relationships with key decision making personnel in all channels
  • Balanced approach to call schedule of corporate, agency stores within the liquor control boards and on premise activity
  • Feedback on industry activity in all channels
  • Special events execution